Hope Technology has long recognised the need for the cycling industry to adopt more sustainable practices. While cycling itself is an environmentally sound mode of transport, the manufacturing processes behind the products still have room for improvement. Over the past several years, Hope has implemented a wide range of measures to reduce their environmental footprint.
Hope develops, prototypes, machines, anodises, and assembles almost everything on-site at their factory in Barnoldswick, UK. By keeping production under one roof, they significantly reduce emissions from shipping between multiple facilities and maintain tight control over quality and efficiency.
Material use is highly optimised across their processes, including in carbon fibre components such as the HB frame range. Any metal waste—from machining swarf to unused offcuts—is fully recycled. This makes both environmental and financial sense.
Hope also recycles its machining coolant through an internal filtration system and ensures all paper and cardboard from factory operations is recycled. Even the moulds used for their carbon frames are produced in-house, maximising both efficiency and lifespan.
Durability and serviceability are central to Hope’s design philosophy. Their components are built to withstand harsh conditions and continue performing reliably over time. It's not uncommon to see Hope hubs in regular use after more than a decade.
The brand maintains a well-established warranty and service department that stocks spares for current and many past products—including those no longer in production. Hope also offers extensive product support online, including technical documents and instructional videos.
In recent years, Hope committed to eliminating plastic from all new product packaging. They are steadily transitioning older packaging designs to plastic-free solutions. All boxes are recyclable and printed using vegetable-based inks.
Their packaging supplier, Boxes & Packaging, is ISO 14001 accredited and uses a minimum of 90% recycled fibres. Any virgin fibre used is sourced from certified sustainable forests. From the outset, all HB product packaging has been entirely plastic-free.
Hope has taken measurable steps to improve the energy efficiency of their facilities:
Hope’s sustainability initiatives go beyond products and packaging. Most of their team lives locally and commutes by bike or on foot. After six months of employment, every staff member receives a custom 'staff bike' fitted with the latest Hope components.
Cycling is embedded in the company culture. Monthly rides are organised from the factory, and the brand actively supports local trail building and cycling advocacy projects.